Role Overview

JSW One is looking for a Lead Digital Marketing to own and integrate four growth engines — social media, Performance Marketing, Organic Growth, and Customer Lifecycle Management (CLM) — across web and mobile platforms. This role is pivotal in building a full-funnel digital marketing ecosystem that drives engagement, high-quality user acquisition, app adoption, and repeat transactions across our diverse MSME customer base.

The ideal candidate combines creative brand instincts with performance rigor — comfortable running paid acquisition on Google and Meta, scaling organic and SEO-led growth, building an engaged social community, and orchestrating automation-led lifecycle journeys using tools like MoEngage, Gupshup, and Salesforce Sales Cloud — with explicit dashboards and attribution across every stage of the funnel.

Key Responsibilities

1. Performance Marketing
- Plan, execute, and scale paid acquisition campaigns across Google Ads (Search, UAC, Display, YouTube), Meta, LinkedIn, and programmatic/affiliate channels.
- Own budgets, bidding strategies,



and channel mix optimization to hit CAC, ROAS, and lead-quality targets.
- Run continuous creative and landing page experimentation (A/B and multivariate) to improve CTR, CVR, and cost efficiency.
- Set up conversion tracking, attribution (multi-touch, app + web via MMPs like AppsFlyer/Branch), and audience pipelines for retargeting and lookalikes.
- Partner with inside sales and field teams to close the loop between paid leads and real-world conversion quality.

2. Organic Growth (SEO & Content)
- Own the SEO roadmap — technical SEO, on-page optimization, keyword strategy, and authority building — for web and app store (ASO).
- Build a content engine (blogs, guides, videos, category pages) targeting high-intent MSME, construction, retail, and manufacturing queries.
- Grow non-paid acquisition channels: organic search, direct, referral, WhatsApp communities, and email subscriber bases.
- Improve organic f

📌 DGM - Marketing (Mumbai)
🏢 Jsw One Platforms
📍 Mumbai