We are looking for an experienced
Business Analyst
who will own the organization’s consumer data, marketing analytics ecosystem, and business intelligence function. This role will be responsible for creating a single source of truth across app analytics, CRM, paid media, product usage, and consumer behaviour to drive business and marketing decisions.

The ideal candidate should have previously worked with a digital-first consumer brand (D2C, HealthTech, FinTech, EdTech, OTT, E-commerce, etc.) and possess extensive experience in attribution modelling, funnel analytics, campaign measurement, and executive reporting.

Key Responsibilities

*Consumer & Marketing Data Ownership*
- Own end-to-end consumer and marketing data architecture.
- Integrate data across App Analytics, CRM, Paid Media, Product Analytics and Revenue systems.
- Ensure data quality, governance and consistency across all platforms.
- Build a unified customer view for business teams.

*Marketing Funnel Analytics*
- Define and monitor complete acquisition and retention funnels.




- Analyze user journeys from impressions to installs, onboarding, activation, subscriptions, retention and revenue.
- Identify funnel leakages and recommend optimization opportunities.
- Track CAC, ROAS, LTV, Retention, Churn and Incrementality.

*Attribution & Measurement*
- Own attribution frameworks using MMPs and analytics tools.
- Evaluate channel performance across Meta, Google, Organic, Influencer, Affiliate and CRM.
- Recommend budget allocation based on attribution insights.
- Design experimentation frameworks and A/B testing measurement.

*Executive Reporting*
- Publish weekly and monthly business performance dashboards.
- Create CXO-ready reports highlighting key insights, risks and recommendations.
- Present actionable insights to Marketing, Product and Leadership teams.
- Build automated dashboards for real-time business monitoring.

*Business Insights*
- Identify consumer cohorts and behavioural trends.
- Recommend g

📌 Business Analyst (Kolkata)
🏢 KOFUKU
📍 Kolkata