Role overview
We are looking for energetic, locally connected professionals to build Paytms presence
across priority cities through partnerships and community-led marketing and focus on user
acquisition.
The role involves working directly with local organisations, identifying high-impact
opportunities and executing campaigns that improve Paytm’s visibility, engagement and user
acquisition.
Key responsibilities
- Build partnerships with malls, cinemas, colleges, schools, coaching centres,
corporate offices, residential communities among others
- Work with local brands, retailers, restaurants, merchant associations and community
groups among others
- Identify opportunities across television, print, radio, digital media, OTT and regional
online platforms
- Plan and execute events, college programmes, mall activations and hyperlocal
campaigns
- Coordinate with vendors, partners and internal teams for smooth execution
- Build long-term partnerships instead of one-time promotional activities
- Track outcomes and submit regular updates on partnerships and activations
Performance expectations
The executive will be expected to maintain a strong partnership pipeline and work towards at
least five meaningful partnership closures every month.
A closure may include a confirmed partnership, activation, college programme, media
collaboration among other work priorities
Performance will be assessed on:
- Quality of partnerships
- Successful execution
- User acquisition and engagement
- Business and merchant leads
- Local visibility
- Repeat partnerships
- Cost efficiency
Candidate profile
- 2 to 3 years of experience in partnerships, events, local marketing, media sales,
business development or brand activations
- Solid understanding of the assigned city and surrounding markets
- Existing local relationships will be an advantage
- Fluent in the local language and comfortable communicating in English or Hindi
- Good communication, negotiation and execution skills
📌 Associate - City Marketing & Partnerships (India)
🏢 Paytm
📍 India