Job Title: Paid Media / Performance Marketing Executive

Department: Marketing
Reporting To: Marketing Head
Location: Head Office
Industry: F&B; / Bakery / Café Retail

Job Summary

We are looking for a Paid Media / Performance Marketing Executive with 1–2 years of hands-on experience in digital advertising. The candidate should have practical working knowledge of paid media platforms such as Meta Ads Manager and Google Ads, along with basic exposure to Snapchat Ads, GA4, campaign tracking and reporting.

The role will support the planning, execution, monitoring and optimisation of paid marketing campaigns across digital platforms. The candidate should be comfortable working with campaign data, preparing reports, tracking spends and supporting campaigns aimed at improving online visibility, store footfall, product awareness, leads and sales.

Key Responsibilities
- Assist in planning, setting up and executing paid campaigns across Meta Ads Manager, Google Ads, Snapchat Ads and other relevant digital platforms.
- Support store-wise,



city-wise and product/category-specific campaigns as per the marketing plan.
- Conduct basic audience research, competitor research and keyword research for campaign planning.
- Create and manage campaigns for awareness, traffic, engagement, lead generation and remarketing under guidance.
- Coordinate with the design/content team for ad creatives, captions, formats and campaign requirements.
- Monitor daily campaign performance across platforms and highlight key changes in spend, reach, CTR, CPC, CPM, leads, conversions and other relevant metrics.
- Make basic campaign optimisations such as budget adjustments, audience changes, placement checks and creative testing after approval.
- Assist in setting up UTMs, pixels, GA4 tracking and basic conversion tracking.
- Prepare weekly and monthly performance reports using Meta Ads Manager, Google Ads, GA4 and Looker Studio.
- Support in creating and updating Looker Studio dashboards for campaign p

📌 Performance Marketing Executive (Sahibzada Ajit Singh Nagar)
🏢 MG BAKERS(NIK BAKER'S
📍 Sahibzada Ajit Singh Nagar