Position Overview

The Assistant Marketing Manager will be instrumental in building brand awareness, enhancing community visibility, and supporting lead generation for our senior retirement community. This role combines strategic marketing initiatives with creative execution, leveraging digital and traditional channels to reach target audiences—primarily seniors, adult children, and healthcare professionals. The ideal candidate will demonstrate strong organizational skills, digital marketing acumen, and sensitivity to the unique communication needs of the senior living industry.

Reports to: Marketing & Sales Manager

Key Responsibilities
- Develop and execute digital marketing campaigns across social media, email, Google Ads, and local online directories to drive brand awareness and lead generation
- Manage the community's social media presence (Facebook, Instagram, LinkedIn, YouTube), creating engaging content about resident stories, amenities, events, and wellness initiatives
- Coordinate the creation and distribution of marketing collateral including brochures, newsletters,



email campaigns, and website content
- Plan and promote community events, open houses, health seminars, and wellness workshops to attract prospects and strengthen community engagement
- Maintain and optimize the community website, ensuring accurate information, compelling visuals, and robust calls-to-action for prospective residents and families
- Develop strategic partnerships with local healthcare providers, senior centers, community organizations, and referral networks to expand market reach
- Monitor marketing metrics and analytics, providing regular reports on campaign performance, website traffic, lead quality, and ROI
- Research and identify target market segments, including geographic areas, income demographics, and healthcare needs relevant to Kerala's senior population
- Assist with photography, videography, and multimedia production for testimonials, facility tours, and promotional

📌 Assistant Marketing Manager (Pattom)
🏢 Season Two Senior Living
📍 Pattom