Role & responsibilities
- Develop and implement comprehensive marketing strategies to promote business school programs and executive education offerings.
- Plan and execute digital marketing campaigns across Google Ads, social media, email marketing, and SEO/SEM.
- Manage lead generation campaigns and optimize conversion rates for admissions.
- Coordinate with the admissions and academic teams to support enrollment targets.
- Create marketing collateral including brochures, presentations, newsletters, blogs, and promotional content.
- Manage the institution's website and ensure content is accurate, engaging, and optimized for search engines.
- Build and maintain relationships with corporate partners, industry associations, and educational consultants.
- Organize webinars, seminars, education fairs, workshops, and networking events.
- Analyze campaign performance using marketing analytics tools and prepare periodic performance reports.
- Manage marketing budgets and ensure effective allocation of resources.




- Conduct market research and competitor analysis to identify new opportunities.
- Collaborate with external agencies, designers, and vendors for branding and promotional activities.
- Ensure consistent brand messaging across all communication channels.

Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- MBA in Marketing preferred.
- 48 years of marketing experience, preferably in higher education, EdTech, or professional training.
- Robust understanding of digital marketing, lead generation, CRM systems, and marketing automation.
- Experience with Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and email marketing platforms.
- Excellent communication, presentation, and stakeholder management skills.

Preferred candidate profile

Perks and benefits

📌 Marketing Manager (Malappuram)
🏢 Anshumala Shahi
📍 Malappuram