Executive or Senior Executive – Performance Marketing (1 Position)

Purpose of the Role

To drive customer acquisition, revenue growth, and return on ad spend (ROAS) through data-driven performance marketing strategies across Google and Meta platforms, with a primary focus on the US and International markets.

Key Responsibilities
- Plan, execute, and optimize high-performing paid campaigns across Google Ads (Search, Shopping, Performance Max, Display, and YouTube) and Meta Ads (Facebook & Instagram).
- Manage and scale performance marketing campaigns targeting the US and International markets, ensuring optimal budget allocation and ROI.
- Set up, manage, and optimize Google Merchant Center, including product feed management, diagnostics, and Shopping Ads.
- Monitor and improve key performance metrics, including ROAS, CPA, CAC, CTR, CPC, and conversion rates.
- Conduct A/B testing on creatives, audiences, ad copies, and landing pages to improve campaign performance.
- Implement and manage UTM tracking, conversion tracking, and attribution models using Google Analytics,



Google Tag Manager, and Meta Pixel.
- Optimize landing pages and conversion funnels to maximize lead generation and e-commerce sales.
- Analyze customer journeys and campaign performance to identify growth opportunities and improve conversion rates.
- Collaborate with creative, content, website, and product teams to develop high-converting campaigns.
- Prepare regular performance reports with actionable insights and recommendations for continuous optimization.
- Stay updated with the latest Google Ads, Meta Ads, and e-commerce advertising best practices.

Required Skills
- 2–4 years of hands-on experience in Performance Marketing, preferably in an e-commerce/D2C field.
- Proven expertise in managing and optimizing Google Ads and Meta Ads campaigns for the US and International markets.
- Robust experience with Google Merchant Center, including product feed management, Shopping Ads, and Performance Max

📌 Executive or Senior Executive – Performance Marketing (Mumbai)
🏢 Ergode
📍 Mumbai