Key Responsibilities
- Create and manage Facebook & Instagram ad campaigns
- Generate quality leads and improve campaign performance
- Conduct audience research and competitor analysis
- Monitor daily ad performance, budgets, and ROAS
- Perform A/B testing for creatives, copies, and audiences
- Track campaign results using Meta Ads Manager and analytics tools
- Coordinate with the creative and content team for ad creatives
- Stay updated with the latest Meta Ads trends and algorithm updates
Requirements
- Minimum 1 year of experience in Meta Ads
- Solid knowledge of Facebook Ads Manager
- Understanding of targeting, retargeting, and conversion campaigns
- Basic knowledge of Canva/creative coordination is a plus
- Good analytical and communication skills
- Ability to manage multiple campaigns simultaneously