Reporting To: Regional Sales Manager / Zonal Sales Manager
Experience: 6–10 years in channel sales within batteries, tyres, automotive aftermarket, electrical products, power backup, or EV charging.
Key Responsibilities
- Develop and expand the dealer, distributor, and retailer network in the assigned territory.
- Achieve monthly, quarterly, and annual sales targets.
- Appoint new distributors and strengthen the existing channel network.
- Increase market share through effective sales planning and execution.
- Conduct regular market visits to monitor competitor activities, pricing, and customer trends.
- Drive primary and secondary sales growth.
- Ensure availability of products across the territory.
- Manage dealer relationships and resolve commercial issues.
- Execute promotional schemes, product launches, and marketing campaigns.
- Monitor inventory levels and coordinate with supply chain for timely deliveries.
- Collect payments and ensure adherence to credit policies.
- Train dealers and sales teams on product features and sales techniques.
- Prepare sales forecasts, MIS reports, and market intelligence reports.
Required Skills
- Robust channel sales and distribution management.
- Dealer and distributor network development.
- Territory management.
- Business development.
- Sales planning and forecasting.
- Negotiation and relationship management.
- Team handling and leadership.
- Market analysis and competitor tracking.
- Communication and presentation skills.
- Proficiency in MS Excel, CRM, and ERP systems.
Qualifications
- Bachelor's degree in Business, Marketing, Engineering, or a related field.
- MBA in Sales/Marketing is preferred.