Job Description
Job Title:
Paid Ads Specialist
Location:
Noida, India (Remote/Hybrid)
Role Overview:
We are looking for a driven and detail-oriented
Paid Ads Specialist
to join our digital marketing team. You will manage paid advertising campaigns across Google Ads, Meta Ads, and Bing Ads for a portfolio of dental and healthcare clients based in the US, UK, and Singapore.
Dental marketing experience is the primary requirement — a deep understanding of patient-focused campaigns, local targeting, and service-specific ad strategies will set you apart.
Key Responsibilities:
- Plan, build, launch, and manage Google Ads, Meta Ads, and Bing Ads campaigns for dental and healthcare clients.
- Conduct keyword research, audience segmentation, and competitive analysis tailored to dental services (implants, Invisalign, emergency dental, cosmetic dentistry, etc.).
- Monitor campaign performance daily and make proactive optimisations to bids, budgets, ad copy, and targeting.
- Write compelling, compliant ad copy aligned to each client’s tone, services, and location.
- Build and optimise landing page strategies in coordination with the wider team.
- Analyse call tracking data and conversion metrics to refine campaign strategy.
- Produce clear, client-ready performance reports on a regular basis.
- Identify growth opportunities and flag issues proactively — without waiting to be asked.
- Stay current on platform updates, dental industry trends, and digital marketing best practices.
- Coordinate effectively across time zones to meet client expectations in the US, UK, and Singapore markets.
Requirements:
- Minimum 2 years of hands-on experience running paid ads (Google Ads is a must; Meta Ads required; Bing Ads is a plus).
- Proven experience in dental or healthcare marketing — this is the primary requirement.
- Solid understanding of local service advertising, geo-targeting, and call-based conversion tracking.
- Fluent in English — confident in written client communication
📌 Paid Ads Specialist (Noida)
🏢 Zafify
📍 Noida