*Role Overview:-*

We are looking for a data-driven and execution-focused Performance Marketing Associate to support and scale Thrillophilia's paid acquisition efforts across multiple digital channels. This role is ideal for someone with strong analytical skills, hands-on campaign execution experience,

and a keen interest in digital marketing tools, trends and consumer behavior. You will work closely with the Growth team to execute campaigns, monitor performance, conduct market and competitor research, and identify optimisation opportunities that improve acquisition efficiency and campaign performance.

*Key Responsibilities:-*

*Campaign Execution & Performance Marketing*
- Execute and manage paid marketing campaigns across Google Ads, Meta, YouTube,Bing, and other digital acquisition channels.
- Assist in campaign setup, audience creation, bid management, budget pacing, and performance monitoring.
- Support ongoing optimisation efforts to improve campaign performance, lead quality, and acquisition efficiency.




- Ensure campaigns are launched accurately and adhere to best practices across platforms.

*Market Research & Competitive Analysis:-*
- Conduct regular competitor analysis to identify emerging trends, messaging strategies, creatives, and campaign opportunities.
- Research customer behavior, audience segments, and industry trends to support campaign planning.
- Monitor platform updates, current ad formats, and industry best practices, recommending relevant opportunities to the team.
- Gather insights from market research to help improve targeting, positioning, and creative effectiveness.

*Funnel Optimization & Experimentation:-*
- Assist in optimizing the customer journey from ad click to lead generation by identifying conversion bottlenecks.
- Support A/B testing initiatives across creatives, audiences, ad copies, landing pages,and offers.
- Work closely with Product, Creative, CRM, and Sales teams to implement and evaluate optimization experiments.
- Track exp

📌 Performance Marketing Associate (Gurugram)
🏢 PPM BUSINESS MANAGEMENT
📍 Gurugram