You will own paid acquisition end-to-end across Meta and Google. This is not a "set it and forget it" role — you'll be in the ad accounts daily, reading the data, killing what doesn't work, scaling what does, and constantly testing recent creatives and audiences. You'll work directly with the founder and have real ownership over growth.

Key Responsibilities

Ad Management & Optimization
- Plan, launch, and manage campaigns across Meta Ads (Facebook/Instagram) and Google Ads (Search, Shopping, PMax, YouTube)
- Monitor campaigns daily — track spend, ROAS, CPA, CTR, CPM, AOV, and conversion rates; act fast on what the numbers say
- Manage budget allocation across campaigns so winning campaigns get funded and underperformers get cut — no emotional attachment to losing ads
- Run full-funnel campaigns: prospecting, retargeting, and retention

Data & Analytics
- Build and maintain weekly performance reports (spend, revenue, ROAS by campaign/channel/product category)
- Analyze which products, collections, and price points convert best on paid channels
- Track attribution across website,



WhatsApp, and marketplace channels; understand the difference between platform-reported and actual business ROAS
- Set up and audit pixels, conversion events, catalogs, and Google Analytics/GA4

Creative Experimentation
- Develop creative testing frameworks — hooks, formats (static, carousel, reels/video), messaging angles, and offers
- Brief and collaborate with content/design on ad creatives; write compelling ad copy in English (Tamil a plus)
- Maintain a structured testing log: what was tested, what won, what we learned
- Stay on top of ethnic wear/fashion ad trends and competitor creatives

Growth & Strategy
- Plan campaign calendars around festive seasons, launches, and sale events
- Contribute ideas beyond ads: landing page improvements, offer structures, bundling, WhatsApp funnels
- Own scaling targets with healthy unit economics — growth that makes money, not vanity numbers

Must-Haves

📌 Digital Marketing Manager (Mandaveli)
🏢 Ekanta
📍 Mandaveli