About the role

We’re looking for a hands-on retail marketing professional to bring the Oben Electric brand to life across our showrooms and local markets. You’ll own on-ground brand experiences - from storefronts and mall activations to billboards, festive décor and BTL campaigns, and make sure every offline touchpoint links back to our brand story. If you love building memorable in-store moments that drive footfall and sales, this is for you.

What you’ll do (Key Responsibilities):
- Own showroom branding across all locations, ensuring consistent, high-impact visual identity, strong store hygiene, and a outstanding customer experience.
- Plan and execute offline campaigns including billboards, roadshows, mall activations, tech-park activations, and local market events.
- Lead ground activations such as storefront branding, POS displays, visual merchandising, in-store elements, and festive décor.
- Drive dealer coordination for all BTL activities, ensuring smooth execution and timely rollouts at showroom level.




- Build and manage local partnerships and collaborations to increase footfall and local awareness.
- Develop and manage local marketing vendors, ensuring quality, cost efficiency, and timely delivery.
- Run BTL activities end-to-end with a sharp focus on coordination, execution quality, and ROI.
- Manage production, installation, upkeep, and maintenance of branding materials, working closely with design, procurement, dealers, and vendor teams.
- Produce, manage, and distribute merchandise and print collateral for showrooms and campaigns.
- Ensure showroom hygiene, branding upkeep, and visual standards are consistently maintained across locations.
- Align offline executions with the brand’s social media storytelling to create seamless cross-channel brand experiences.
- Support dealers with clear communication, campaign guidelines, and on-ground execution support.
- Track performance, collect showroom and dealer feedback, and continuously optimise campaign effective

📌 Retail Marketing Specialist (Pune)
🏢 Oben Electric
📍 Pune