About Us
: We are making natural living a HABIT little by little. We do so by serving 100% natural self care to our consumers. The products are scientifically formulated, guided by ayurvedic principles & modern science. They are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. They are finally tested clinically for efficacy & safety. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry.

Today ~60Lac customers trust us for their personal care needs. The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

The Role :
- Own conceptualization, launch & 360 degree success of one or a group of products. Success is defined by NPS, repeat rates, growth, contribution to revenue, contribution to margin & contribution to brand.
- Devise and drive Category Strategy strategy and execution to enable category growth
- Lead growth strategy for the brands, including creating and executing on annual,



quarterly and monthly business plans.

Responsibilities :
- Be the voice of the consumer and drive Industry research and analysis
- Conceptualize and work on creating cutting-edge and disruptive personal care products backed by research and consumer insights
- Define marketing strategies to support the categories' overall strategies and objectives
- Plan and organize marketing functions and operations (consumer insight gathering, product development, budgeting, channel GTM, communication development etc.),
- Product Development Initiatives : Ensure consistent execution of product lifecycle processes from concept to launch
- Develop product mix and product marketing strategies (pricing, packaging, process, SKUs, COGS, product launching)
- New Product Launches : Drive and manage end to end Product Launches
- Work closely with Research and formulation to drive product development projects
- Create breakt

📌 Category Growth Manager (Gurugram)
🏢 NAT HABIT
📍 Gurugram