Drive demand generation with focus on liquidation in the assigned area through field promotional activities such as pre-sowing campaigns, Farmer Training Programs, Field days and Field trips in key villages of the assigned area. Plan, track and manage team of Market Development Officers (MDO) and their activities. Actively manage relationship with Distributors and Retailers. Focus on accurate and timely planning, placement, liquidation and collections. Regularly report sales and other commercial activities relationships with key influencers in the territory.
Accountabilities
- Create and Execute the Commercial plan and modus operandi to deliver the planned commercial activities for the responsible geography
- Plan and ensure that the right product is available at the right time and right place
- Execute a plan for the growth of the responsible geography, increase market share and lead growth
- Ensure that right people are available to deliver the business aspiration. Have a fully motivated, engaged and energized Field Staff
- Support and drive channel engagement and campaign plan along with executing the Go-To-Market Strategy for effective business success
- Any other responsibilities as assigned by senior manager from time to time including Country/Division projects
Key Deliverable
- Achieve sales revenue targets for the sales region
- Undertake the required channel management to ensure availability of company stocks, enable prompt and efficient liquidation in line with demand and minimize saleable returns from trade
- Accountable for collections from all customers in the sales region, ensure they are in line with policies and taking required action steps with errant customers
Overarching Accountabilities
Maintain leading position of the company by creating pull for product assortment at the channel level. Be completely crisp and explicit in reporting to the Regional Manager about the drive initiatives of the region. Work with colleag