We are looking for a MarTech Integration Engineer to lead the technical integration pre-installed software experience with Braze for omni-channel messaging across email, push and in-app. This role will own the setup of omnichannel campaigns on Braze, instrument event tracking across McAfee's installed base, and ensure reliable data flows between a CDP (High touch), data warehouse (Databricks), and Braze.
You will work closely with Product, Marketing, Operations, Engineering and Data teams to develop detailed functional design specifications, outlining workflows and user journeys that align with business goals. You'll also design and implement scalable, end-to-end solutions that support personalized customer experiences,
managing complex data structures, user attributes, and event tracking. Additionally, you'll leverage segmentation tools to create agile audience segments, while crafting multi-channel campaign flows using Braze’s Canvas tool to drive customer engagement through automated messaging and real-time interactions.
Must Have
Braze integration
• Hands-on Braze SDK integration experience on Windows/desktop or web platforms — critical given McAfee's pre-install distribution model
• Ability to instrument custom events, user attributes, and session tracking via Braze SDK with well-defined event schemas
• Familiarity with Braze REST API for server-side event ingestion and user profile management
• Knowledge around Liquid, APIs, webhooks.
• Ability to setup monitoring, alerting, and reporting using Braze tools and enhancing them for customized business needs