13 Aug
|
Haparz
|
Bengaluru
Job Description – MarTech Integration Engineer (Braze Development)
Job Title: MarTech Integration Engineer
Experience: 5–9 Years
Location: Chennai | Bangalore | Hyderabad | Pune | Gurgaon (Hybrid – 2 Days WFO)
Employment Type: Direct Payroll of Haparz
Budget: Up to 17 LPA
About the Role
We are looking for a MarTech Integration Engineer with strong expertise in Braze Development, Braze Operations, and Backend Development to build and support enterprise-scale customer engagement solutions.
The ideal candidate should have hands-on experience developing Braze integrations, implementing SDKs, building backend services and APIs, instrumenting customer events, and managing day-to-day Braze operations including Canvas journeys, audience segmentation, campaign execution, and personalization.
You will collaborate with Product, Marketing, Engineering, and Data teams to deliver scalable, data-driven customer experiences by integrating Braze with CDP platforms, Databricks, and backend applications.
Roles & Responsibilities
- Develop, enhance,
and maintain enterprise-grade Braze integrations.
- Implement and configure Braze SDKs across web and desktop applications.
- Build backend services and REST APIs to support Braze integrations and customer engagement workflows.
- Own Braze Operations including campaign setup, Canvas journeys, audience segmentation, message scheduling, and campaign execution.
- Design and implement event tracking, user attributes, custom events, and session instrumentation.
- Configure multi-channel campaigns across Email, Push Notifications, and In-App Messaging.
- Develop energetic customer journeys using Braze Canvas.
- Implement Connected Content, Liquid Templates, REST APIs, and Webhooks for personalized messaging.
- Design scalable event schemas and customer data models.
- Build SQL queries and data models in Databricks for audience creation and campaign targeting.
- Integrate Braze with Hightouch or similar Reverse ETL/CDP platforms.
- Support A/B
📌 Hiring MarTech Integration Engineer (Bengaluru)
🏢 Haparz
📍 Bengaluru