Conversion Rate Optimization (CRO)Manager
LOCATION : Gurgaon
EXPERIENCE : 3-5yrs
EMPLOYMENT TYPE :Full Time (Hybrid)
About the Business
A leading digital-rst experiential travel and tourism platform serving more than 2 million travellers
annually and operating at a 500 Cr+ revenue scale. Supported by a large partner ecosystem and a team
of 200+ professionals, the business is transforming how travellers discover, plan and book curated
experiences across India and international destinations.
The organisation believes that outstanding customer journeys are deliberately designed, continuously
improved and powered by data, creativity and empathy. Teams work with high ownership, speed and a
robust focus on measurable customer and business outcomes.
About the Role
The CRO Manager will improve the performance of digital properties by increasing conversion across
the customer journey. The role brings together analytics, experimentation, UX and marketing to identify
opportunities, run rigorous tests and implement initiatives that create measurable business growth.
The ideal candidate is highly analytical, understands experimentation methodology and can work
eectively with Marketing, Product, Design, Engineering and Sales.
Key Responsibilies
• Develop and execute a comprehensive CRO strategy for websites, landing pages and digital customer
journeys.
• Analyse user behaviour through web analytics, session recordings and heatmaps to identify friction and
optimization opportunities.
• Design, prioritise and manage A/B and multivariate testing programmes.
• Create clear test hypotheses based on quantitative and qualitative data.
• Collaborate with UX/UI designers and developers to implement experiments and optimization initiatives.
• Monitor conversion rate, bounce rate, engagement, lead quality and revenue impact; report results and
recommended actions.
• Optimize end-to-end journeys across desktop and mobile experiences.
• Partner with Paid Media, S