The Channel Marketing Manager is responsible for developing and executing strategic marketing plays to/through/with channel partners in their region. This position will be a channel marketer who will drive channel revenue as the regional owner of the joint marketing programme. You will work with channel sales and eligible partners to proactively plan joint marketing activities. In addition, you will support the global channel marketing strategy by localizing global campaigns and executing new regional campaigns to recruit, enable and accelerate partners as part of the KnowBe4 Partner Programme.

Responsibilities:
- Plan and manage partner marketing activities within budgetary guidelines and deadlines
- Execute strategic partner marketing programmes with extreme ownership, attention to detail and commitment to tracking success
- Identify and create quarterly plans with partners best fit for joint marketing based on programme metrics
- Partner with regional sales, channel sales, and field marketing to offer consultative support as the partner marketing expert,



advocating for the power of through-marketing
- Nurture and build solid relationships with internal stakeholders including channel sales, partner programme office, field marketing and other marketing team members
- Stay in the know about channel and marketing best practices

Minimum Qualifications:
- A minimum of 3 years experience in channel marketing, specifically with a focus on building a network of partners
- Experience in the IT Security or SaaS technology industry a plus
- Previous experience with partner marketing funding/MDF programmes
- Proficient in Salesforce customer database
- Proficient in HubSpot or other Marketing Automation Platform for website pages and email application to segment partner communications, as well as test subject lines and improve delivery, open rates, and clickthrough rates on important communications
- Prior experience with partner relationship management (PRM) software such

📌 Channel Marketing Manager (India)
🏢 KnowBe4
📍 India