Position: Social Media Marketing Analyst

Department: Communications & Digital Media

Location: Andheri West, Mumbai (Travel as required)

Employment Type: Full time

Experience: 2–4 Years

About the Role

We are seeking a data-driven Social Media Data Analyst to measure, optimize, and scale the organization's digital presence by analyzing campaign performance, audience behaviour, engagement metrics, and platform insights across all major social media channels.

Key Responsibilities

· Analyze Instagram, Facebook, LinkedIn, YouTube and X (Twitter) performance via Social Listening and Meta Ad analysis.

· Track reach, impressions, engagement, follower growth, watch time, saves, shares and CTR.

· Prepare weekly, monthly and quarterly reports.

· Build dashboards using analytics tools.

· Study audience behaviour and demographics.

· Measure campaign effectiveness and recommend improvements.

· Identify high-performing content and trends.





· Monitor competitors and algorithm updates.

· Maintain campaign data and reporting accuracy.

· Work with content and communications teams to optimize strategy.

Required Qualifications

· Bachelor's degree in Analytics, Statistics, Digital Marketing, Business Analytics, Computer Science, Mass Communication or related field.

· 2–4 years of experience in Social Media or Digital Analytics.

· NGO or public awareness campaign experience preferred.

Technical Skills

· Google Analytics (GA4)

. Meta Ad Analytics

· Meta Business Suite

. Social Listening

· YouTube Studio Analytics

· LinkedIn Analytics

· X Analytics

· Advanced Excel

· Google Sheets

· Power BI/Tableau

· Looker Studio

· UTM Tracking

· Basic SQL (Preferred)

📌 Social Media Marketing Analyst (Mumbai)
🏢 Madhyam - हक्काचा सेतू
📍 Mumbai