The AI & Automation Strategist will drive the implementation of artificial intelligence and marketing automation technologies across our growing retirement community's marketing function. This is a specialized strategic role focused on leveraging AI, machine learning, and automation to enhance lead generation, personalization, campaign efficiency, and customer experience. The ideal candidate will translate complex AI capabilities into actionable marketing strategies that improve conversion rates, reduce manual workload, and deliver measurable ROI. This role requires both technical understanding of AI platforms and strategic marketing expertise to identify high-impact automation opportunities and build the business case for AI investment. As our community rapidly expands, this position will be critical in scaling marketing operations and maintaining personalization across a growing prospect and resident base.
Reports to: Marketing & sales manager
Key Responsibilities
- Develop and execute AI & automation strategy aligned with overall marketing and business objectives, including ROI targets and efficiency gains
- Identify high-impact automation opportunities in lead generation, nurturing, scoring, and conversion processes to reduce manual workload and improve efficiency
- Implement and optimize marketing automation platforms (HubSpot, ActiveCampaign, etc.) for long-cycle senior living sales requiring 20-27 touchpoints
- Design AI-powered lead scoring and qualification models that predict prospect readiness and optimize sales team allocation
- Build personalized nurturing campaigns that leverage AI for agile content, behavioral triggers, and predictive timing across multi-channel touchpoints
- Utilize AI analytics tools to analyze customer journey data, identify conversion barriers, and recommend optimization strategies
- Implement chatbots and conversational AI for initial prospect engagement, qualification, and tour scheduling to improve lead c
📌 AI & Automation Strategist (Pattom)
🏢 Season Two Senior Living
📍 Pattom
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