Company Description
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a agile team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description
Nielsen is looking for a Senior Marketing, SEO to lead the organic search and content strategy efforts on Nielsen.com. Operating at the intersection of technical search and creative storytelling, you will be the primary driver of our organic growth engine. Reporting to the Director, Website Strategy,



you will be responsible for defining the technical requirements for discoverability and scaling a content strategy that succeeds in the age of LLM-driven search (AIO) and traditional search engine algorithms. You will serve as a strategic partner to Creative, Tech, and Demand Gen teams to ensure our insights are not only discoverable but authoritative. We need someone who is hands-on, aggressive in testing, and laser-focused on growth. If you possess a high degree of strategic vision, technical SEO fluency, and thrive in an environment defined by rapid iteration and data-backed decision-making, this role is for you.
- Responsibilities

Strategic SEO & Content Planning
- Develop and own the overarching SEO and content strategy for Nielsen.com and owned digital sites in collaboration with the Director of Web Strategy.
- Develop a roadmap and drive execution of SEO initiatives to meet aggressive business goals for organic growth.
- Apply a metrics-driven approach to help inform content creation, gen

📌 Senior Marketing Specialist I (Mumbai)
🏢 Nielsen
📍 Mumbai