Role & responsibilities

812 years of progressive experience in programmatic strategy, planning, and campaign management.

Deep expertise in programmatic buying models (RTB, PMP, PG), advanced optimization tactics, audience strategies, and KPI frameworks.

Hands-on proficiency across major DSPs such as DV360, The Trade Desk, and Amazon DSP. Experience working with other biddable platforms will be valuable.

Solid understanding of Display, Native, Video, YouTube, CTV, Audio and DOOH advertising channels with knowledge of all major ad formats.

Solid experience with ad verification/brand safety platforms (IAS, DoubleVerify, MOAT).

Strong technical competency with tags, pixels, tracking, macros, and troubleshooting.

Proven experience setting up and managing PMP and PG deals across platforms.

Familiarity with analytics tools such as GA4, Adobe Analytics, and MMPs (AppsFlyer, Kochava, Adjust), etc.

Curiosity-driven innovator who stays up-to-date with emerging channels (retail media, streaming platforms, identity solutions)



with an ability to evaluate and recommend new ad-tech partners, test new betas, and lead innovation roadmaps.

Excellent analytical, quantitative, and problem-solving skills, with the ability to interpret data and drive strategic decisions.

A proactive leader with the ability to set objectives, manage multiple workstreams, and ensure accountability.

Strong communicator capable of influencing internal teams, clients, and cross-functional stakeholders.

Experience mentoring and upskilling teams; passionate about building high-performing programmatic talent.

Passionate about craft mastery, and an advocate for collaboration in a no-silos culture.

Preferred candidate profile

Own end-to-end programmatic strategy and delivery across key client accountsLead campaign architecture, data onboarding, experimentation frameworks, and advanced optimizations

Drive performance accountability pacing, KPI alignment, measurement plans, and actionable insights

📌 Associate Director, Programmatic (Bengaluru)
🏢 GALE Partners
📍 Bengaluru