Kickass Media is hiring a Performance Marketing person who actually gets conversions — not just someone who boosts posts.

We run Meta advertising for a portfolio of brands — including Music Pandit (live online music classes for kids 6-14, across India, the Gulf, the US, and Australia), F&B;, Gifting Space etc. — and we're looking for someone to own performance marketing logic across our accounts, not just execute what's already set up.

Every brand we service lives or dies by paid acquisition. No SEO crutch, no sales team softening bad leads — if the ads don't convert, nothing else in the business matters. That's exactly why this role matters, and why it spans more than one brand.

We're not looking for someone who launches campaigns. We're looking for someone who understands
*why*
a lead converts — and can apply that thinking across multiple accounts with different funnels, audiences, and CRMs.

If you've ever looked at a "cheap CPL" campaign and gone "wait, but are these leads actually any positive?" — this role is built for you.

What you'll own:

1.



Meta accounts across multiple client brands — campaign structure, budgets, audiences, each with its own market and funnel
2. The conversion signal stack — CAPI, offline events, CRM-linked optimization (not just pixel-and-pray) — per brand
3. Creative testing that's actually structured — hook rate, hold rate, one variable at a time
4. Making sure Meta's algorithm is optimizing for
*real*
leads, not just cheap clicks, across every account you touch

You'll fit right in if:

1. You know the difference between a lead and a
*qualified*
lead — and you've built systems to tell them apart
2. You've worked with CAPI / offline conversions in a real account (not just read about it)
3. You know why jumping straight to "optimize for purchase" too early kills a campaign
4. You've run a real creative test and can explain hook rate vs. hold rate without googling it
5. You can context-switch across brands without diluting your thinking —

📌 Performance Marketing Manager (Bengaluru)
🏢 Kickass Media
📍 Bengaluru