Role & Responsibilities

Campaign Setup & Execution

● Execute, set up, launch, and manage advertising campaigns across Meta

(Facebook & Instagram)

● Create and manage Sales, Lead Generation, Traffic, Retargeting, ABO, CBO,

and Advantage+ Shopping campaigns

● Configure campaign objectives, budgets, bidding strategies, schedules, and

placements

● Upload creatives, ad copies, headlines, and CTAs accurately

● Ensure campaigns follow internal naming conventions and account structure

● Perform campaign QA before launch to ensure error-free execution

Campaign Optimization

● Monitor campaign performance daily and take timely optimization actions

● Pause underperforming campaigns and scale winning campaigns

● Optimize budgets, audiences, placements, and creatives to improve efficiency

● Refresh fatigued creatives and maintain healthy campaign performance

● Execute A/B tests across creatives, audiences, offers, and campaign structures

● Maintain optimal campaign performance while reducing acquisition costs

Audience Management

● Build and manage Broad, Interest-Based,



Lookalike, Custom, and Retargeting

Audiences

● Create audience exclusions to minimize overlap

● Monitor audience performance and recommend improvements

Analytics & Reporting

● Pull and analyze campaign performance data from Meta Ads Manager

● Track and monitor key performance metrics including ROAS, CPA, CAC, CPC,

CPM, CTR, CVR, Frequency, and Spend

● Identify optimization opportunities based on campaign performance

● Prepare daily, weekly, and monthly performance reports with actionable insights

● Highlight performance trends and recommend next steps

Budget Management & Scaling

● Manage daily, weekly, and monthly advertising budgets efficiently

● Allocate budgets based on campaign performance

● Scale winning campaigns while maintaining efficiency and profitability

● Monitor budget pacing and ensure effective spend utilization

Tracking & Attribution

● Ensure proper Pixel impleme

📌 Meta Ads Analyst (Hyderabad)
🏢 TARRYRISE HOME & STAFF SERVICES
📍 Hyderabad