The Q-Commerce & E-Commerce Marketing Manager is responsible for maximizing brand visibility, search share, and sales conversion across rapid-delivery and traditional marketplace platforms. This role bridges daily operational listing management with high-ROI performance marketing campaigns.

Key Roles and Responsibilities1. Cataloging & Listing Optimization (SEO)
- Keyword Optimization: Conduct continuous keyword research to optimize titles, bullet points, backend search terms, and descriptions for platform-specific search algorithms.
- A+ Content Management: Develop, upload, and update high-quality infographics, lifestyle images, video assets, and enhanced brand content (A+ pages) on Amazon and Flipkart.
- Quick-Commerce Optimization: Tailor product listings for ultra-short mobile attention spans on Zepto, Blinkit, and Instamart, prioritizing high-impact hero images and concise benefits.
- Compliance & Accuracy: Ensure 100% accuracy in pricing, product specifications, dietary tags (e.g., veg/non-veg), allergens, and legal compliance across all 7 platforms.

2.



Campaign Strategy & Performance Marketing
- Marketplace Paid Ads: Set up, monitor, and optimize Sponsored Product, Sponsored Brand, and Sponsored Display ad campaigns on Amazon and Flipkart.
- Q-Commerce In-App Advertising: Strategize and execute banner ads, search ads, category-takeovers, and "frequently bought together" slots on Blinkit, Zepto, and Swiggy Instamart.
- Budget Management: Allocate and optimize daily/weekly ad spend across platforms to hit target ROAS (Return on Ad Spend) and TACOS (Total Advertising Cost of Sales).
- A/B Testing: Continuously test ad copy, targeting strategies (automatic vs. manual, exact vs. phrase), and visual creative assets to improve Click-Through Rates (CTR).

3. Growth, Promos, & Visibility Lifecycle
- Flash Sales & Deals: Plan and execute participation in major platform events (e.g., Amazon Excellent Indian Festival, Flipkart Big Billion Days) and Q-Commerce daily flashes

📌 Digital Marketing Manager (Chennai)
🏢 Alok Infotech
📍 Chennai