Company Description
The Australian Institute of Engineering (AIE) is a leading Registered Training Organisation and CRICOS provider dedicated to practical, industry-focused engineering education. AIE designs programs that equip students with real-world technical skills, current knowledge, and hands-on training aligned with the evolving needs of the engineering sector. The institute is recognized for delivering globally relevant engineering qualifications and supporting strong student outcomes. AIE’s commitment to innovation and industry collaboration has earned multiple national and regional awards, including honors at the Australian Training Awards and Victorian Training Awards. These achievements reflect AIE’s leadership in technical education, continuous improvement, and impactful partnerships with industry.

Role Description
The Digital Marketing Executive is a full-time, in office role based in Ahmedabad India, responsible for driving AIE’s online presence and engagement.



This position involves planning and executing digital marketing campaigns across channels such as social media, email, and the web, aligned with brand and enrollment objectives. Daily tasks include managing social media accounts, creating and optimizing web content, monitoring web analytics, and coordinating promotional activities to increase visibility and lead generation. The role also includes collaborating with internal teams to develop marketing materials, ensuring consistent messaging, and reporting on campaign performance. The Digital Marketing Executive is expected to stay updated on digital trends and recommend improvements to enhance marketing effectiveness.

Responsibilities

Manage and optimise Meta (Facebook & Instagram) advertising campaigns

Manage and optimise Google Ads campaigns

Monitor campaign performance, lead quality, and cost per lead

Build and maintain reporting dashboards

Analyse conversion data and identify opportunities for improvement

Implement and improve lead nu

📌 Digital Marketing Executive (India)
🏢 Australian Institute of Engineering
📍 India