You'll own full-funnel demand generation for a B2B SaaS audience - planning, launching, and optimizing paid programs across Meta, Google, LinkedIn and other channels, with a direct line to pipeline and MRR impact. This is a hands-on, high-ownership role: you'll set strategy and run the campaigns yourself, working closely with sales, product marketing, and RevOps.

What You'll Do
- Own paid acquisition strategy and execution across LinkedIn, Google Ads, and other relevant channels for a B2B SaaS funnel
- Build and manage ABM and account-based paid programs targeting agency and SMB buyer personas
- Set up and optimize lifecycle/retargeting campaigns that move leads from MQL to closed-won
- Manage budget allocation across channels, reporting on CAC, pipeline contribution, and ROAS
- Partner with sales and RevOps to align campaigns with pipeline and revenue targets
- Run structured testing on creative, audiences, landing pages, and offers




- Report performance to leadership with explicit recommendations, not just dashboards

What We're Looking For
- 5+ years running paid performance marketing for a B2B SaaS company
- Proven track record tying paid spend directly to pipeline and revenue outcomes
- Deep hands-on experience with Mata Ads and Google Ads; ABM platform experience a plus
- Strong grasp of SaaS funnel metrics (CAC, LTV, MQL-to-SQL conversion, pipeline velocity)
- Comfortable owning a budget and making independent spend decisions
- Excellent written communication - you'll report directly to leadership

Nice to Have
- Experience marketing to agencies or vertical SaaS buyers
- Familiarity with tools like GHL
- Experience building lifecycle/nurture programs alongside paid

📌 Senior Performance Marketer (India)
🏢 CODEPAPER TECHNOLOGIES
📍 India