Qual: Masters in Business & Administration (full time)
The Category Manager will be r
esponsible for strategic planning for PCMO for TotalEnergies and elf brands. Develop segment specific marketing strategy, analyze market trends, manage product assortments, develop pricing strategy and work with cross-functional team to enhance the brand position in the market.
•Develop and execute category strategies to achieve sales and profitability goals, setting objective and implementing marketing activities.
•Conduct market research, analyze trends, assess the competitive landscape and identify growth opportunities.
•Manage the product lifecycle for the category, current product development and optimize range
•Establish pricing structure,
trade marketing and schemes considering competitor pricing and consumer behavior.
•Work closely with sales, marketing, sourcing and supply chain to ensure successful product launches, promotion and overall category performance.
•Accountable for P&L; of the category, ensuring delivery of volume, margin.
•Monitor and analyze product performance, market trends and KPIs to identify areas of improvement.
•Develop and implement marketing and promotional activities to drive sales and increase brand awareness.
•Responsible to coordinate with Global marketing team for global inputs on brand