Lifestyle Content Writer

Focus Areas: Fashion, Beauty & Parenting

About the Role

We are looking for a creative and trend-savvy Lifestyle Content Writer to develop engaging content across fashion, beauty, parenting, and lifestyle categories. The ideal candidate is a strong storyteller with excellent writing skills, editorial judgment, and a solid understanding of SEO and digital publishing.

Key Responsibilities
- Research, write, and edit articles, features, trend stories, guides, and listicles.
- Cover topics including fashion, beauty, parenting, wellness, and family lifestyle.
- Create SEO-optimized content that drives engagement and organic traffic.
- Identify emerging trends, audience interests, and content opportunities.
- Adapt content for websites, newsletters, and social media channels.
- Collaborate with editors, SEO specialists,



and designers to maximize content performance.
- Use the Content Strategy Accelerator (CSA) tool to draft, structure, and refine articles, ensuring alignment with editorial guidelines and brand voice.

Qualifications
- 3 to 5+ years of experience in lifestyle, fashion, beauty, parenting, or digital editorial content.
- Robust writing, editing, and research skills.
- Understanding of SEO best practices and content performance metrics.
- Experience with CMS platforms such as WordPress.
- Proficiency with content authoring tools (CSA or equivalent platforms).
- Experience working with Getty Images or similar stock image libraries.
- Ability to manage multiple deadlines in a fast-paced environment.

📌 Walk-in || Content Writer (Chennai)
🏢 Infosys BPM
📍 Chennai