Role & Responsibilities

Key Responsibilities

Keyword Research & Search Term Optimization
- Conduct extensive keyword research using Google Keyword Planner, Google

Trends, Search Terms Reports, SEMrush, Ahrefs, and other keyword research

tools
- Build comprehensive keyword lists covering high-intent, branded, non-branded,

competitor, generic, and long-tail keywords
- Continuously discover recent keyword opportunities based on customer search

behavior and search trends
- Optimize keyword match types (Broad, Phrase, Exact) to improve campaign

efficiency
- Regularly review Search Terms Reports to identify profitable keywords and

eliminate irrelevant traffic
- Build and maintain negative keyword lists to reduce wasted spend
- Monitor keyword Quality Scores and recommend improvements
- Maintain a structured keyword master sheet for every product and category
- Stay updated with seasonal search trends and emerging keyword opportunities

Campaign Setup & Execution
- Execute, set up, launch, and manage Google Ads campaigns
- Create and manage Search, Shopping, Performance Max,



Display, Demand

Gen, Remarketing, and YouTube campaigns
- Configure campaign objectives, budgets, bidding strategies, audience signals,

locations, devices, schedules, and ad extensions
- Create Responsive Search Ads, Shopping campaigns, and Performance Max

asset groups
- Ensure campaigns follow internal naming conventions and account structure
- Perform campaign QA before launch to ensure error-free execution

Campaign Optimization
- Monitor campaign performance daily and take timely optimization actions
- Optimize bids, budgets, keywords, audiences, placements, devices, and

schedules
- Pause underperforming campaigns and scale winning campaigns
- Improve Quality Score through better keyword selection, ad relevance, and

landing page experience
- Execute A/B tests across ad copy, landing pages, bidding strategies, keywords,

and campaign structures
- Continuously improve ROAS, CPA, CTR, Conver

📌 Google Ads Analyst (Hyderabad)
🏢 CG VAK Software & Exports
📍 Hyderabad