Marketing

Digital Marketing Specialist

? Chennai ? Full Time ? Junior

Job Description
Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Experience: 1 – 3 Years

Location: Chennai

Employment Type: Full-Time

Job Summary
We are looking for a creative and data-driven Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns. The ideal candidate should have experience in SEO, social media marketing, paid advertising, content marketing, and lead generation strategies to increase brand awareness and business growth.

Preferred Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Digital Marketing certifications from Google, HubSpot, Meta, or equivalent are preferred.
- Experience in B2B lead generation is an added advantage.

What We Offer
- Opportunity to work on diverse client projects.
- Exposure to SEO, PPC, Social Media, and Marketing Automation.
- Career growth and learning opportunities.
- Collaborative and creative work environment.




- Performance-based incentives.

Responsibilities
- Roles & Responsibilities * Plan and execute digital marketing campaigns across multiple channels. * Manage SEO activities, including keyword research, on-page optimization, and backlink building. * Create, schedule, and manage social media content across platforms such as LinkedIn, Facebook, Instagram, and YouTube. * Run and optimize paid advertising campaigns on Google Ads and Meta Ads. * Monitor website traffic, user behavior, and campaign performance using analytics tools. * Generate quality leads through digital marketing initiatives. * Create and manage email marketing campaigns. * Coordinate with designers, developers, and content creators for campaign execution. * Conduct competitor analysis and market research. * Prepare monthly performance reports and recommend improvement strategies. * Stay updated with the latest digital marketing trends and best practices.

Requir

📌 Digital Marketing Specialist (Chennai)
🏢 VSM Global Technologies
📍 Chennai