About the Role We are seeking a curious, empathetic, and business-minded Qualitative Researcher to join our central Consumer Insights team. You will be responsible for leading end-to-end qualitative research initiatives that help the organisation deeply understand customers, uncover unmet needs, validate product opportunities, and influence strategic decisions across the business. This role is critical to building customer empathy across: Product discovery and innovation User experience and journey optimisation Brand positioning and communication Customer acquisition and retention strategy Market and behavioural understanding You will work closely with Product, Design, Marketing, Strategy, Analytics, and the Founders Office to ensure customer understanding remains central to every key decision
Why This Role Exists Analytics can tell us what customers are doing. Qualitative research helps us understand why. As CoinDCX continues to scale its products, customer base, and business complexity, there is a growing need for researchers who can uncover motivations, anxieties, unmet needs,
and behavioural patterns that cannot be observed through data alone. There is a critical need for someone who can: Discover unmet customer needs before they become obvious to the market. Help Product and Design teams build experiences customers genuinely value. Build empathy across the organisation by bringing authentic customer voices into business conversations. Translate qualitative observations into strategic recommendations that influence decisions. Establish research as a strategic capability rather than a validation function. This role ensures that customer understanding becomes a competitive advantage for CoinDCX as we build the future of investing and digital finance.
What Youll Do Customer Discovery Qualitative Research Lead end-to-end qualitative research projects from business problem definition to strategic recommendations. Design and execute research across customer, p