Role & responsibilities
- Execute all the OOH, ATL & BTL (Outdoor Campaigns, Sponsored Events, Local Event ) activities for the assigned state
- Prepare and execute detailed plans for branding and communications as per business strategy
- Support adherence to campaign budget and take necessary action for any deviations
- Support development and continually implement the BTL Plan in line with marketing objectives
- Prepare reports on campaign performance and continually strive to improve the same
- Support Launch (logistics, coordination, execution, meeting deadlines) and ensure timely roll-out of campaigns and events
- Collect and analyse market intelligence reports for improvement in marketing initiatives
- Fortnightly monitor highway Uni Poles, Rooftop/ Ground hoardings flex and In-shop branding rectifications in continuation with local Marketing Team
- Coordinate with vendors/agencies regarding invoices and details on invoices to errors in billing
- Must be productive and expert in MS office, Excel, PowerPoint.