Company: SG Analytics | Location: Pune | Department: Marketing
About the Role
We are seeking a strategic Content Lead to shape our B2B brand narrative and translate business strategy into high-impact content across marketing, demand generation, and executive communications.
Key Responsibilities
- Content Strategy & Leadership: Own the centralized Content Engine, ensuring brand consistency and crafting Executive POVs and thought leadership with senior stakeholders.
- Full-Funnel Marketing & Sales Enablement: Create strategic assets (blogs, whitepapers, corporate decks, and one-pagers) to drive awareness, engagement, and conversions.
- SEO & AI-Aligned Content (LLMO): Develop search-led,
machine-readable content optimized for AI assistants and search ecosystems, alongside community platforms like Reddit and Quora.
Must-Have Skills
- Proven storytelling, writing, and messaging expertise in B2B, Technology, or Analytics environments.
- Strong business acumen with the ability to partner directly with C-suite leadership.
- A mindset that values structured, insight-driven narratives over fluff.
Positive to Have
- Familiarity with SEO, AEO, and LLMO best practices.
- Experience creating analyst-facing content or mentoring writers.
📌 Senior Content Writer (Pune)
🏢 SG Analytics
📍 Pune
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