Signity Software Solutions is seeking an experienced and innovative Digital Marketing Manager to lead, strategise, and optimise our digital marketing initiatives across all channels. The ideal candidate will have a solid grasp of current marketing tools and strategies and will be capable of leading integrated campaigns from concept to execution.
Key Responsibilities :
Strategy Development
- Develop and execute integrated digital marketing strategies (SEO, SEM, email, social
media, display).
- Drive brand visibility and qualified lead generation to support business growth.
Campaign Management
- Measure and report performance of all digital campaigns against KPIs and ROI.
- Optimize campaigns using insights from analytics and conversion data.
Content Management
- Coordinate with teams to create high-converting landing pages and digital content.
- Oversee content distribution to align with lead generation goals.
Data & Revenue Analysis
- Analyze user journeys across touchpoints to improve conversion funnels.
- Track marketing-attributed revenue and optimize lead acquisition costs.
SEO and SEM
- Develop SEO strategies to increase organic traffic and search rankings.
- Manage paid campaigns on Google and Bing for high-quality lead generation.
Social Media Management
- Grow brand presence and engagement across social platforms.
- Oversee day-to-day content and performance of social channels.
Email Marketing
- Plan and execute lead-nurturing email campaigns to boost engagement.
- Monitor open, click-through, and conversion rates to improve performance.
Lead Generation & Revenue Growth
- Design and run demand generation campaigns targeting qualified leads.
- Collaborate with sales to align marketing with pipeline and revenue goals.
Budget Management
- Allocate and manage budgets to ensure cost-effective campaign performance.
- Track and repo