As Timekidz continues its trajectory of exponential growth, we are looking for a high-calibre Marketing Manager to lead marketing across our premium Maternity and Baby Care portfolio.

We are seeking an experienced Marketing Manager to lead marketing for our portfolio of baby and maternity brands. You will create and execute strategies that grow brand awareness, drive sales, and deepen customer engagement across the India market.

Brand Strategy & Campaigns

– Develop and execute integrated marketing plans for our portfolio brands tailored to the India market.

– Build brand guidelines, tone of voice, and visual identity standards in alignment with global brand principals.

– Plan and execute 360° campaigns across digital, print, OOH, and in-store — from concept to post-campaign analysis.

Digital & Social Media

– Own all social media channels (Instagram, Facebook, YouTube, Pinterest) — content calendar, community management, and growth.

– Lead influencer and KOL partnerships, with a solid network in the parenting and mommy blogger community.

– Drive performance marketing (Meta,



Google, marketplaces) in collaboration with the e-commerce team to optimize CAC and ROAS.

– Manage SEO/SEM strategy

– Analyse campaign performance and prepare regular reports assessing effectiveness and ROI.

– Develop and manage the marketing budget, ensuring efficient allocation of resources and disciplined tracking of spend.

Trade & Retail Marketing

– Design and execute channel marketing programmes for modern trade, GT, and e-commerce partners.

– Develop compelling retail assets — planograms, packaging inserts, POS materials, and in-store activations.

– Partner with the sales team on key account marketing initiatives and co-branded campaigns.

PR & Partnerships

– Manage PR, media relationships, and earned media strategies to drive brand visibility.

– Identify and execute brand collaborations, events, and experiential marketing activations (baby fairs, mom communities, hospital

📌 Marketing Manager (New Delhi)
🏢 ACA Ashu Career Aim
📍 New Delhi