Role & responsibilities

1. Paid Advertising
- Plan, launch, and optimize campaigns on:
- Google Ads (Search, Shopping, Performance Max, Display, YouTube)
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads (if required)
- Amazon Ads
- Flipkart Ads
- Manage monthly advertising budgets.
- Monitor campaign performance daily.

2. Performance Optimization
- Improve:
- ROAS
- ROI
- CTR
- CPC
- CPM
- CPA
- Conversion Rate
- Optimize bidding strategies.
- Conduct A/B testing for creatives, audiences, landing pages, and ad copies.

3. Analytics & Reporting
- Track campaign performance using:
- GA4
- Google Tag Manager
- Meta Events Manager
- Google Search Console
- Microsoft Clarity
- Looker Studio
- Prepare daily, weekly, and monthly reports.
- Identify opportunities for growth.

4. Conversion Rate Optimization (CRO)
- Analyze customer journey.
- Improve landing page performance.
- Reduce cart abandonment.
- Improve checkout conversion.

5. Audience & Remarketing
- Create:
- Custom Audiences
- Lookalike Audiences
- Remarketing Campaigns
- Build customer funnels.

6.



E-commerce Marketing
- Manage campaigns for:
- Brand Website
- Amazon
- Flipkart
- Other marketplaces
- Improve product visibility.
- Increase online sales.

7. SEO & Organic Growth (Basic Understanding)
- Coordinate with SEO team.
- Support keyword strategy.
- Improve landing page relevance.

8. Budget Management
- Allocate advertising budgets efficiently.
- Forecast monthly spend.
- Monitor campaign profitability.

9. Competitor Analysis
- Track competitor advertising.
- Identify market trends.
- Recommend growth opportunities.

10. Collaboration
- Work closely with:
- Creative Team
- Graphic Designers
- Content Team
- E-commerce Team
- Sales Team
- Web Development Team

Required Skills

Technical Skills
- Google Ads
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Merchant Center
- Looker Studio
- Search Console
- Microsoft Clarity
- Excel / Google Sheets
- UTM Tracking
- Conversion T

📌 Walk-in || Performing Marketing Associate (Mumbai)
🏢 Vinod Cookware
📍 Mumbai