Location:
Onsite, Kochi (Kerala) // Hybrid Flexibility
Experience:
2–5 years in B2B SaaS / Product-led Growth / D2C/E-commerce/Shopify
About Us
Helixo is a bootstrapped, profitable SaaS company on a mission to build the
*Apple ecosystem of Shopify apps*
-- AI-first products so seamless and loved, they become the
operating system for e-commerce
.
Our flagship app
UFE.ai
(Upsell Funnel Engine)
powers 40,000+ merchants worldwide, including brands like
Decathlon, Nykaa, and Bellavita
, helping them generate over
$120M in extra revenue
.
Now, we’re on a mission:
MUGA - Make UFE Excellent Again.
We’re on a mission of expanding our ecosystem, and aiming for a
$1Billion merchant impact in 3 years.
We need a
Product Marketer
who can fuel this rocketship.
What You’ll Do (Key Responsibilities)
- Growth Experiments:
Design, launch, and analyze growth loops across acquisition, activation, and retention.
- Product-Led Growth:
Turn product usage into marketing → in-app nudges, onboarding flows, case studies, referral loops.
- Content & Storytelling (Articles/Podcast):
Craft high-converting landing pages, product updates, LinkedIn campaigns, and customer stories.
- Demand Generation:
Run growth campaigns (organic + paid) that bring high-intent Shopify merchants into our funnel.
- Community & Brand:
Engage in Shopify/D2C ecosystems (Slack groups, LinkedIn, communities) to build Helixo’s presence.
- Metrics & Analytics:
Own dashboards for installs, conversions, churn, and revenue impact — always be measuring.
- Cross-Functional:
Work with Product, Support, and Design to align growth strategies with product roadmap.
Must-Have Skills
- 2–5 years in
SaaS product marketing
(preferably B2B or Shopify ecosystem).
- Strong understanding of
growth funnels, lifecycle marketing, and A/B testing.
- Experience with
content + distribution
(LinkedIn, SEO, newsletters, case studies).
- Solid grip on
analytics tools
(Posthog, GA4, Mixpanel, Hotjar, or similar).
- Ability to translate product fea
📌 Product Marketer (Kochi)
🏢 Helixo
📍 Kochi