13 Aug
|
Kuku FM
|
Bengaluru
Role Overview
We, at Kuku TV – India’s leading micro-drama platform – are looking for a growth-minded skilled to scale our brand integrations business.
This is a high-impact mandate, with high growth opportunity, focused on building meaningful, integration-led partnerships across our content ecosystem. The role sits at the intersection of content, brand solutions, and marketing, owning the lifecycle from brand identification to acquisition to campaign delivery and performance reporting.
Key Responsibilities
Drive Brand Integration Revenue
Drive revenue through brand integrations by building and managing a robust pipeline of prospective partners, identifying integration-led monetization opportunities across shows and formats, and closing commercially sound deals.
Develop Integration-Led Solutions
Conceptualize and sell customized brand integration solutions including in-show placements, sponsored episodes, title partnerships, multi-show packages, and ad inventory. Craft persuasive pitch narratives, proposals, and client-facing decks aligned to campaign objectives.
Lead End-to-End Integration Execution
Own the development and delivery of integrated campaigns by aligning cross-functional stakeholders, translating integration objectives into actionable briefs, and ensuring timelines, quality standards, and deliverables are consistently met.
Use Data to Strengthen Integration Impact
Leverage audience insights and performance metrics to shape proposals, evaluate campaign effectiveness, and deliver performance reports that reinforce the value of integration-led partnerships.
Requirements
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MBA from a top institution (IIMs, FMS, XLRI); undergrad degree also from a top institution (IITs, SRCC, LSR, NIFT, MICA or equivalent)
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More than 4 years of experience in OTT/media sales and/or brand solutions
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Proven track record of driving B2B revenue through branded content, integrations, or media partnerships
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Strong commercial acumen with the ability to build
📌 Manager - Brand Integrations (Bengaluru)
🏢 Kuku FM
📍 Bengaluru