Build Kraftshala’s account-based growth engine from scratch - owning ABM/ABX, recruiter pipeline generation, CRM workflows, outbound campaigns, and B2B content for the companies we most want hiring our students.

?Location: Gurgaon

About Kraftshala School of Business

Kraftshala is India's largest skilling institution in terms of marketing placements, with a 97% placement rate across batches. We have placed 3,000+ candidates, and we are gunning to become the world's largest career launchpad, across domains. We're backed by ex-unicorn startup founders and CXOs of global giants like RedBus, NoBroker, Nestlé, and Performics.

The Prospect

We're building our account-based marketing function from the ground up, and we want a sharp, ownership-driven marketer to own it. This is an ABM-led role. Your primary job is to build a tiered list of the enterprise accounts we most want to place into - big brands, large agencies, FMCG companies, and the top 100 SaaS companies - and turn them into hiring conversations. Alongside that,



you'll build the sales-enablement content that makes those conversations easier to win. You'll work directly with the leadership, including founders, and have full ownership from day one.

What You'll Do

Primary - Account-Based Marketing:

Build and manage a tiered target account list across big brands, large agencies, FMCG, and the top SaaS companies - with segment-specific logic.
Design and run segment-tailored, account-based engagement across email and LinkedIn to the people who make hiring decisions.
Move accounts from cold to hiring-ready and hand them to the outreach team with full context.

Secondary - Sales Enablement:

Build the sales-enablement content the outreach team uses in live conversations - case studies, testimonials, blogs, one-pagers, and talent briefs.
Maintain a lean, credible B2B presence where hiring decision-makers are.

What We're Looking For

3-5 years in B2B marketing, demand gen, or growth = ideally in a startup or high

📌 Assistant Marketing Manager (India)
🏢 Kraftshala
📍 India