KPI - AI Design Adoption, Social Media Growth, Content Engagement Rate, Video Views Performance, Design Turnaround Time
Location: Mumbai
Joining: Immediate
Type: Full time
About The Team:
PayU Finance is the credit and lending arm of the PayU brand (a wholly-owned subsidiary of the Prosus group, previously Naspers group) headquartered in Amsterdam, Netherlands. PayU Finance India has disbursed about 20 billion loans to date by volume and has disbursed more than $280 million in consumer credit. PayU Finance provides consumers with easy access to affordable short-term loans up to INR 5 lacs that can be availed in the form of personal loans, point of sale EMI, and express loans.
PayU Finance operates under two brands - LazyPay and PaySense, with a focus on Buy Now Pay Later and personal loan products.
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About The Role:
Content Creation
Conceptualize and create engaging content for social media platforms including Instagram, Facebook, LinkedIn, and YouTube, Whatsapp
Shoot and edit short-form videos, including Reels, Shorts, and social-first video formats
Conduct voxpop interviews and street-style content where required
Create compelling visual and video storytelling aligned with the LazyPay brand
Ideation & Creative Strategy
Generate fresh and cutting-edge ideas for social media campaigns and content formats
Identify and leverage trending topics, memes, and cultural moments
Develop recurring content series and formats for LazyPay’s social channels
AI-Driven Content Creation
Actively use and experiment with AI tools for ideation, video creation, editing, and content automation
Stay updated with the latest developments in AI-driven creative tools
Identify opportunities to integrate AI into LazyPay’s social content strateg
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