We are seeking a highly analytical and results-driven Paid Search Specialist with deep expertise in Google Ads, Microsoft Ads, and LinkedIn Advertising to drive demand generation, lead acquisition, and pipeline growth for our B2B businesses. The ideal candidate will have hands-on experience managing multi-country campaigns, optimizing campaign performance, and delivering measurable ROI through paid search and paid social initiatives.

This role requires expertise in campaign strategy, audience targeting, keyword management, conversion tracking, bidding strategies, landing page optimization, and performance reporting across B2B marketing environments.

Key Responsibilities:

Paid Search Management
- Plan, build, execute, and optimize search campaigns on:
- Google Ads
- Microsoft/Bing Ads
- Manage Search, Performance Max, Demand Gen, Remarketing, and Display campaigns.
- Conduct keyword research, competitor analysis, and search intent analysis.
- Monitor campaign performance and continuously optimize bids, budgets, ad copy, and targeting.
- Improve CTR, Conversion Rate, Quality Score,



and Cost per Lead (CPL).

LinkedIn Advertising
- Develop and manage LinkedIn campaigns
- Create audience targeting strategies
- Optimize LinkedIn campaigns to improve lead quality and marketing pipeline contribution.
- Manage LinkedIn Insight Tag implementation and audience development.

Campaign Optimization & Analytics
- Track and analyze campaign performance using:
- GA4
- Google Tag Manager
- LinkedIn Campaign Manager
- Looker Studio
- Power BI
- Implement and monitor conversion tracking and attribution models.
- Generate actionable insights to improve ROI and campaign effectiveness.

Demand Generation & Lead Acquisition
- Develop and execute paid acquisition strategies that generate qualified leads and support business growth objectives.
- Build campaigns focused on acquiring current contacts, new accounts, and new opportunities within targeted industries, applications, and customer seg

📌 Senior Digital Marketing Specialist- Paid Search (India)
🏢 AMETEK
📍 India