Job Summary:

The Associate Creative Director ‚ Non-Fiction is a critical creative role responsible for driving cohesive storytelling and narrative consistency across large-scale non-fiction properties. The role focuses on strengthening season arcs, weekend episodes, live streams, and marquee specials, while providing hands-on creative supervision across casting, episodic execution, and live content delivery.

Key Responsibilities:
- Drive creative framework, season arcs, and narrative consistency across large-scale non-fiction shows, with emphasis on weekend episodes and marquee moments
- Lead and support casting decisions by identifying robust on-screen personalities and collaborating with talent teams, agencies, and production partners
- Own creative supervision from scripting to final masters for launches, weekend specials, and finales, ensuring strong episodic flow, drama points, GFX integration, and adherence to content standards
- Conceptualize and execute film, web series, celebrity, and brand integrations, including anchor links, customized branded moments, contests,



and on-ground integrations aligned with creative and commercial objectives
- Supervise live streams and platform-specific content, ensuring smooth playout, compliance, and optimized viewer experience through cross-functional coordination
- Oversee delivery of platform-specific marketing creatives and celebrity-led promotional content to drive viewer engagement and platform interaction
- Supervise all promotional deliverables for weekend episodes, including host-led integrations and platform interactivity promos (e.g., voting, chats, gamification, contests)
- Brief, review, and refine promo content to ensure alignment with the show’s narrative arc and marketing objectives

Skills & Attributes for success:
- Strong storytelling and narrative structuring skills within non-fiction or live formats
- Ability to manage large-scale, high-stakes creative projects
- Sound creative judgment and decision-m

📌 Associate Creative Director ‚ Creative (Mumbai)
🏢 Jiostar India
📍 Mumbai