About the Job: Associate Director – Media Planning & Buying

Function: Marketing

Location: Bangalore

Reporting To: Vice President - Media & Digital Marketing

At Tata Consumer Products Ltd, we stand #ForBetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one

How does this Job align to our Strategy?

At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring Recent Opportunities and Embedding Sustainability.

This job opportunity closely aligns with the key strategic pillars, which is Strengthening & Accelerating our Core Business, Driving Digital and Innovation. This role spearheads media planning and buying of all the categories of TCPL – Packaged Foods ~3500+Crs, Packaged Beverages ~5500 Crs, Soulfull ~150 Crs, NourishCo ~1000 Crs.

Where do you come in as?

MD & CEO

President- Packaged Beverages,



India & South Asia

Vice President - Media & Digital Marketing

General Manager - Media Planning & Buying

This job is at N-3 level (N corresponds to CEO’s level)

Top dimensions:

Geography: India

Direct reports: 3

Complexity of the role (Optional):
- Multiple categories
- Ability to adapt to changing landscape of media
- Ability to manage team members based in different locations along with home location
- Ability to adapt to fast evolving system, and processes, business ask and evolving roles within TCPLWill this job require travel: Yes

Matrix Reports : NA

Type of Role : People Manager

Primary Stakeholders (Optional) : Marketing

What are the Key Deliverables in this role ?

Financial Outcomes
- Revenue Targets for all four business categories
- Ensure Gold standard media planning and Buying across 40+ brands across all (4) Business Units of TCPL handling:
- 60+ media plans monthly
- Con

📌 General Manager (Bengaluru)
🏢 the Job: Associate
📍 Bengaluru