Product Marketing Manager — Credithive
About the Role
Credithive (Mobihive Labs Limited) is looking for a Product Marketing Manager to own margin-focused product design, customer loyalty programs, and e-commerce growth across our device financing markets in Africa (Zimbabwe, Zambia, Ghana, DRC, Guinea-Bissau, Sierra Leone, Rwanda). This role sits at the intersection of product, data, and marketing — translating customer and financial data into programs that improve margins, retention, and revenue.
Key Responsibilities
Margin-Focused Product Design
- Design product and pricing structures (tenors, down payments, segmentation) that improve unit economics and margin.
- Analyze loan book and repayment data to identify segments and intervention points that drive profitability.
- Work with Finance and Operations to translate margin targets into product-level decisions (tenor lengths, down payment tiers, pricing).
Loyalty & Retention Programs
- Design and launch CRED-style loyalty programs that reward good repayment behavior and drive customer retention.
- Define tiering logic (e.g.,



based on repayment history, days-past-due, or usage) and the rewards/advantages attached to each tier.
- Own the end-to-end lifecycle of loyalty initiatives: concept, business case, pilot, rollout, and iteration based on performance data.
Customer Database & Data Infrastructure
- Build and maintain a structured customer database that consolidates repayment history, demographics, and engagement data across markets.
- Ensure data is clean, usable, and accessible for segmentation, targeting, and reporting.
- Partner with Engineering to define data capture requirements and integration points (MDM, telco, and internal systems).
E-Commerce Launch & Growth
- Own the launch of e-commerce capability — from platform selection/setup through go-live.
- Define product listings, pricing, and promotional strategy for device and accessory sales.
- Build the go-to-market plan for e-commerce, including customer ac

📌 Credithive - Product & Growth Marketing Manager (Pune)
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