Job Description
Purpose of the role
To deliver the collection and analysis of research into customer needs, experiences and interactions, to support the creation of beautiful, useful, and innovative experiences and communications for our 20m UK customers. To put the Customer Voice at the heart of everything we do.
Accountabilities
Delivery of end to end research programmes which are highly synergistic with other research and analytics activities conducted by the business including Design/UX Research, Colleague research, quantitative research and CX tracking.
Collaboration with various departments including Design, Product, Channel, Marketing, Transformation and Technology, to brainstorm innovative design concepts, ensuring that research findings are integrated into all stages of the innovation cycle.
Development and testing of prototypes, mock-ups, or value propositions to support the analysis of concept development and usability feedback from customers and internal stakeholders.
Monitoring of emerging technologies, industry trends, design best practices, societal changes,



and economic trends that may impact the Customer landscape and influence Barclays strategic decisions.
Utilisation of data analytics tools to extract insights from market research, customer surveys, and feedback sessions to identify current opportunities and understand evolving customer needs.
Management of all risk relating to the Insight process, (and in particular Data Privacy risk) including identification of potential risks, development of strategies to mitigate those risks, and maintenance of alignment with Chief Controls Office and Data Privacy Compliance.
Management of all Research programmes, including oversight of colleagues and their performance, implementation of departmental goals and objectives, oversight of department efficiency and effectiveness.
Assistant Vice President Expectations
To advise and influence decision making, contribute to policy development and take responsibility for o

📌 Customer Research and Insights Practitioner (Gurugram)
🏢 Barclays
📍 Gurugram