Company Description

Activatr is a
Distribution Intelligence Platform
helping FMCG, D2C, and consumer brands scale efficiently across offline India. We combine
Distribution-as-a-Service (DaaS), Sales Force Automation (SFA), workforce orchestration, and retail intelligence
to help brands activate new markets with speed, visibility, and precision

Role Description

The
GTM Lead – B2B Growth & Outbound
is a full time, on-site role based in Bengaluru, responsible for building Activatr's outbound growth engine and generating qualified pipeline.

The role involves defining ICPs, building target account lists, designing multi-channel outbound campaigns, and executing personalized outreach using AI and modern sales tools. You'll work closely with the founders to refine messaging, qualify opportunities, run discovery conversations, and maintain pipeline visibility through CRM platforms.

You'll also contribute to GTM playbooks, continuously experiment with growth strategies, and leverage customer insights to shape Activatr's product and go-to-market strategy. Familiarity with




Sales-Led Growth (SLG), Product-Led Growth (PLG), and AI-powered GTM workflows
will be an added advantage.

Qualifications
- 3–6 years of experience in
B2B Growth
, Outbound Sales, SDR, Demand Generation, or Business Development, preferably in SaaS, FMCG, D2C, RetailTech, or Supply Chain.
- Robust understanding of
GTM strategy
,
ICP
definition, account segmentation, pipeline management, and Account-Based Marketing (ABM).
- Hands-on experience with
LinkedIn Sales Navigator, Apollo, HubSpot/Zoho CRM
, and sales engagement platforms.
- Comfortable using
ChatGPT, Claude, Gemini
, or similar AI tools for prospect research, personalization, and outbound workflows.
- Experience running
A/B tests
across messaging, email sequences, and outreach campaigns.
- Excellent written and verbal communication skills, with the ability to conduct structured discovery conversations.
- Analytical mindset with experience track

📌 GTM Lead –B Growth (Bengaluru)
🏢 Activatr
📍 Bengaluru