Valuable to have skills:
DMP / CDP Platform Experience (Adobe or equivalent), eCommerce Marketing, Digital Channel Expertise (SEM / Programmatic / Social), Budget Forecasting & Reconciliation
Job Summary
Accenture Strategy & Consulting is seeking an experienced Customer Lifecycle Manager – Retention to manage consent and preference programs, ensuring compliant and customer-centric communication practices.
The role leverages customer data and MarTech platforms to drive a connected, always-on approach to consent and preference management — working closely with legal, compliance, and marketing teams to ensure all customer communications are compliant, personalised, and aligned to regulatory requirements.
Roles & Responsibilities
- Manage Retention Programs: Own the end-to-end delivery of lifecycle or retention specific lifecycle journey programs; ensure all customer communication practices are compliant with applicable privacy regulations and internal policies.
- Drive Customer-Centric Communication Strategy: Support the development of audience and data strategy to engage customers at the right time with the right message; leverage MarTech platforms to power always-on consent and lifecycle communications.
- Ensure Legal & Regulatory Compliance: Ensure full legal and regulatory compliance of all customer communications and consent-related marketing activities; liaise with Legal & Compliance teams on approval of activity plans.
- Optimise Ways of Working & Processes: Follow and evolve agreed processes to deliver the consent and lifecycle program effectively; identify opportunities for scalable and automated solutions to opt
📌 GN - SONG – MT New – Customer Lifecycle Manager - Retention 2-Analyst (Mumbai)
🏢 Accenture
📍 Mumbai
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