SPEED & SPIRIT is what we look for in our candidates, defined by some easy
values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our
sporting legacy, BE TOGETHER in our team spirit, and to let our individual
talent and experience shine. Applying for a job at PUMA is easy.
Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION
Position Summary: We are looking for a passionate & smart individual to join
demand generation team at PUMA. This role will be responsible for managing
relationship with internal/external stakeholders, performance marketing, brand
visibility on key E-Commerce platforms.
Reports to: Senior Manager Performance Marketing
Key Objectives:
* Own and optimize an annual performance marketing budget of ~₹20–30 Cr.
* Drive revenue growth while delivering ROAS and profitability targets.
* Plan, execute and optimize high-impact paid marketing campaigns.
* Analyze performance data to identify insights and growth opportunities.
* Collaborate with Business, Brand, Merchandising and Analytics teams.
* Drive continuous experimentation to improve marketing efficiency.
Key Performance Indicators
* Revenue & ROAS Achievement
* Marketing Budget Efficiency
* Campaign Execution & Optimization
* Growth in New Season/Product Visibility
Organizational Relationships
* Internal: Online performance, Brand Marketing, Business Team, Merchandising
* External: E-commerce Platforms, Agency Partners
YOUR TALENT
Eligibility Criteria And Functional Competencies Required:
Experience
* 3–5 years of experience in Performance Marketing or Growth Marketing
* Experience managing paid media campaigns with accountability for business
outcomes.
* Experience in e-commerce or consumer-facing businesses is preferred
Core Skills
* Analytical Mindset: Strong quantitative aptitude with the ability to solve
business problems using data.
* Commercial Acumen: Understanding of commercial metrics and experience
managing ma